Tuesday, April 17, 2012

Marketing of Financial Services: Consumer behaviour in marketing management.

BANKING DIPLOMA EXAMINATION
Banking Diploma Courses in Bangladesh under The Institute of Bankers, Bangladesh (IBB)
  Marketing of Financial Services-JAIBB
A.  Consumer behaviour in marketing management :

1.  Situation analysis :
(a)  Consumer / Market behaviour :
(b)  Internal / Company factors :
(c)  Competitive factors :

2.  Marketing strategy :
(a)  Market segmentation :
(b)  Product differentiation :
(c)  Innovation :
(d)  Achieving greater sales volume to present customers :
(e)  Gaining supply or distribution leverage :
(f)  Diversifying into new market :

3.  Marketing program :
(a)  Product decision :
(b)  Price decision :
(c)  Distribution decision :
(d)  Promotion decision :


B.  Role of consumer behaviour in the design of marketing program,

C.  Consumer research process :
1.  Developing research objectives :
2.  Collection secondary data :
3.  Designing primary research :

(a).  Quantitative research design  :
(i)  Observational research  :
(ii)  Experimental  :
(iii)  Surveys :

(b)  Quantitative research data collection instruments :
(i)  Questionnaire :
(ii)  Attitude scales :

(c).  Qualitative research design and data collection :
(i)  Depth interviews :
(ii)  Focus groups :
(iii)  Projective techniques  :
(iv)  Metaphor analysis  :

(d)  Consumer satisfaction measurement :
(i)  Consumer satisfaction survey :
(ii)  Mystery shopper :
(iii)  Complain analysis :

(e)  Sampling and data collection :
(i)  Sample :
(ii)  Probability sample :
(iii)  Non probability sample :

4.  Data analysis and reporting research findings :


Friday, April 13, 2012

Management of Financial Institutions: Introduction

 BANKING DIPLOMA EXAMINATION
Banking Diploma Courses in Bangladesh under The Institute of Bankers, Bangladesh (IBB)

Management of Financial Institutions-DAIBB


Q. What is Financial Institute? How many kinds of it and what are they? Discuss it.

Ans: Financial Institute: All Institutions which are registered for doing business of money or money equivalents or money related Instruments or tools are refers to a Financial Institution.
(To Get Download Option Click Read More)

When an Institution involved with the following function is called Financial Institution.
These functions are accordingly:

A. Collect deposit at comparatively low interest rate from those who are interested to invest their surplus money by means of Savings Certificate, Savings Account, Pension Scheme to collect fund. Then after collected fund supplied to those who in fund deficit at a higher interest rate in exchange of primary securities such as Share, Bond, Stock, Mortgage etc. The profit of a financial institute is the difference of earning from primary securities and paid the interest of indirect securities.

B. Financial institutions function as a broker to make communication between buyer and seller that means they buy or sell securities for customer’s interest on behalf of them too and in return they get commission or fees.

We can classified financial institutions in to tow categories. Such as-
1. Bank               and
2. Non-Bank 




Central Bank: The Bank which functions is to control; monitor and direct all bank of the country and has the right to make banking policy for the overall banking system is called the Central Bank. Like as Bangladesh Bank.

Commercial Bank: The Bank which functions is to take deposit, give loan and involve all kind of money transactions is called the Commercial Bank. Like as Agrani Bank, Janata Bank, Brac Bank, Eastern Bank, AB Bank, National Bank etc.

Specialized Bank: The Bank which provides some specific banking fecilities is called the Specialized Bank. Like as Industiyal Bank (industrial sector), Agriculture Bank (agriculture sector) etc.
Industrial Finance Corporation: The Financial Institution which invests or provides loan facilities only for the industrial sector is called Industrial Finance Corporation. Like as IDLC.

House Building Finance Corporation: The Financial Institution which invests or provides loan facilities only for the housing sector is called Industrial Finance Corporation. Like as DBH.

Management of Financial Institutions-1

Monday, April 9, 2012

Business Communications-Sample: Banking Letters-3


 BANKING DIPLOMA EXAMINATION
Banking Diploma Courses in Bangladesh under The Institute of Bankers, Bangladesh (IBB)
Business Communications-JAIBB 
Sample: Banking Letters-3



Write a letter informing a customer about the process of opening a fixed deposit account.
        (To Get Download Option Click Read More)

Agrani Bank
Nawabpur Branch
36 Nawabpur Road, Dhaka 1000
Tel: 957 3053 Fax: 957 3054 Email: abnp@agranibank.org


Our Ref: AG/Nawab/Dev/233/10
Sunday, May 23, 2010


Ms. Suraiya Begum
103 Dinanath Sen Road
Gandaria
Dhaka 1204


SUB: PROCESS OF OPENING A FIXED DEPOSIT ACCOUNT

Dear Madam:

Thank you for letter dated April 27, 2010 requesting us to let you know the process and formalities about opening Fixed Deposit Account with our branch.

You would be glad to know that opening a fixed deposit account is very easy. What you need to do is visit our branch with your national ID card and cash on any day during office hours. We will take not more than 20 minutes to open your Fixed Deposit Account for any amount for any term.

We are enclosing with this letter a brochure on different products of deposit along with rules and rates of interest. For fixed deposit we offer 9% interest for a period of six months, 10% for one year and 12% for more than one year.

Looking forward to serve you as your trusted bank.

Thank you so much.

Sincerely,


Maswood Alam Khan
Manager

Enclosed: Deposit Brochure
Banking Letters-3

Sunday, April 8, 2012

MASTER OF COMPUTER APPLICATION Ist Year ( SEMESTER-2 ) Timetable | MCA 1st year Sem 2 Nagpur university Timetable

MASTER OF COMPUTER APPLICATION Ist Year ( SEMESTER-2 ) Timetable | MCA 1st year Sem 2 Nagpur university Timetable


MASTER OF COMPUTER APPLICATION Ist Year ( SEMESTER-2 )
EXAMINATION OF SUMMER-2012
-: PROGRAMME ( THEORY ) :-
TIME:- 2.30 P.M. TO 5.30 P.M.
-------------------------------------------------------------------------------------------------------------------------------------------------
DAY DATE SUBJECT
-------------------------------------------------------------------------------------------------------------------------------------------------
Friday 01-06-2012 Data Structure ( 1CSA - 8 )

Friday 08-06-2012 Data Base Management Systems

Friday 15-06-2012 Discrete Mathematics and Graph Theory

Thursday 21-06-2012 Java Programming

Wednesday 27-06-2012 Statistic and Numerical Mathematics.

MASTER OF COMPUTER APPLICATION Ist Year ( SEMESTER-2 ) Timetable | MCA 1st year Sem 2 Nagpur university Timetable

MASTER OF COMPUTER APPLICATION Ist Year ( SEMESTER-2 ) Timetable | MCA 1st year Sem 2 Nagpur university Timetable


MASTER OF COMPUTER APPLICATION Ist Year ( SEMESTER-2 )
EXAMINATION OF SUMMER-2012
-: PROGRAMME ( THEORY ) :-
TIME:- 2.30 P.M. TO 5.30 P.M.
-------------------------------------------------------------------------------------------------------------------------------------------------
DAY DATE SUBJECT
-------------------------------------------------------------------------------------------------------------------------------------------------
Friday 01-06-2012 Data Structure ( 1CSA - 8 )

Friday 08-06-2012 Data Base Management Systems

Friday 15-06-2012 Discrete Mathematics and Graph Theory

Thursday 21-06-2012 Java Programming

Wednesday 27-06-2012 Statistic and Numerical Mathematics.

MCA First Year Sem 1 Summer 2012 Exam Timetable Nagpur University

MCA First Year Sem 1 Summer 2012 Exam Timetable Nagpur University | MCA Sem 1 RTMNU 2012 Exam Timetable




MASTER OF COMPUTER APPLICATION Ist Year ( SEMESTER-1 )
EXAMINATION OF SUMMER-2012
-: PROGRAMME ( THEORY ) :-
TIME:- 2.30 P.M. TO 5.30 P.M.

DAY DATE SUBJECT
----------------------------------------------------------------------------------------------------------------------------------------------------------------
Thursday 31-05-2012 Computer Organisation & Architecture (1CSA - 1)

Wednesday 06-06-2012 Object Oriented Programming Using C ++ (1CSA - 2)

Thursday 14-06-2012 Operating System (1CSA - 3).

Wednesday 20-06-2012 Digital Electronics & Microprocessor ( 1CSA - 4 )

Tuesday 26-06-2012 System Analysis & Design ( 1CSA -5 )

MCA First Year Sem 1 Summer 2012 Exam Timetable Nagpur University

MCA First Year Sem 1 Summer 2012 Exam Timetable Nagpur University | MCA Sem 1 RTMNU 2012 Exam Timetable




MASTER OF COMPUTER APPLICATION Ist Year ( SEMESTER-1 )
EXAMINATION OF SUMMER-2012
-: PROGRAMME ( THEORY ) :-
TIME:- 2.30 P.M. TO 5.30 P.M.

DAY DATE SUBJECT
----------------------------------------------------------------------------------------------------------------------------------------------------------------
Thursday 31-05-2012 Computer Organisation & Architecture (1CSA - 1)

Wednesday 06-06-2012 Object Oriented Programming Using C ++ (1CSA - 2)

Thursday 14-06-2012 Operating System (1CSA - 3).

Wednesday 20-06-2012 Digital Electronics & Microprocessor ( 1CSA - 4 )

Tuesday 26-06-2012 System Analysis & Design ( 1CSA -5 )

BCCA nagpur University 2012 Exam Timetable | B.Com. 2012 Exam nagpur University Summer 2012 Timetable

BCCA nagpur University 2012 Exam Timetable | B.Com. 2012 Exam nagpur University Summer 2012 Timetable | M.Com. 2012 Summer nagpur University Timetable

BCCA nagpur University 2012 Exam Timetable | B.Com. 2012 Exam nagpur University Summer 2012 Timetable

BCCA nagpur University 2012 Exam Timetable | B.Com. 2012 Exam nagpur University Summer 2012 Timetable | M.Com. 2012 Summer nagpur University Timetable

Summer 2012 Nagpur University Arts Timetable, B.A. 2012 Exam Timetable RTMNU| BFA 2012 Exam Timetable Nagpur University | MA Part 1 , 2 Exam 2012 Tim

Summer 2012 Nagpur University Arts Timetable, B.A. 2012 Exam Timetable RTMNU
Summer 2012 Nagpur University Arts Timetable, B.A. 2012 Exam Timetable RTMNU| BFA 2012 Exam Timetable Nagpur University | MA Part 1 , 2 Exam 2012 Tim

Summer 2012 Nagpur University Arts Timetable, B.A. 2012 Exam Timetable RTMNU| BFA 2012 Exam Timetable Nagpur University | MA Part 1 , 2 Exam 2012 Tim

Summer 2012 Nagpur University Arts Timetable, B.A. 2012 Exam Timetable RTMNU
Summer 2012 Nagpur University Arts Timetable, B.A. 2012 Exam Timetable RTMNU| BFA 2012 Exam Timetable Nagpur University | MA Part 1 , 2 Exam 2012 Tim

Friday, April 6, 2012

Marketing of Financial Services: Market Segmentation

BANKING DIPLOMA EXAMINATION
Banking Diploma Courses in Bangladesh under The Institute of Bankers, Bangladesh (IBB)
Marketing of Financial Services-JAIBB
Market Segmentation

A.  Levels of market segmentation.
1.  Segment marketing :     
2.  Niche marketing :
3.  Local marketing :
4.  Individual marketing :                  (To Get Download Option Click Read More)

B.  Pattern of market segmentation.
1.  Homogeneous preferences :
2.  Diffused preference :
3.  Clustered preference :

C.  Market segmentation procedure.
1.  Survey stage :
2.  Analysis stage :
3.  Profiling stage :

D.  Basis for segmenting consumer markets.

1.  Geographic segmentation :

2.  Demographic segmentation :

(a)  Age and life - cycle stage :
(b)  Gender :
(c)  Income :
(d)  Generation :
(e)  Social class :

3.  Psychological segmentation :
(a)  Lifestyle :
(b)  Personality :
(c)  Values :

4.  Behavioural segmentation :
(a)  Occasions :
(b)  Benefits :
(c)  Users status :
(d)  Usage rate :
(e)  Loyal status :
            (i)         Hard core loyals :
            (ii)        Split loyals :
            (iii)       Shifting loyals :
(iv)         Switchers :
(f)  Buyer readiness stage :
(g)  Attitude :

5.  Multi – attribute segmentation ( Geoclustering ) :

6.  Targeting multiple segments :

E.  Major segmentation variable for business markets.

1.  Demographic :
(a)  Industry :
(b)  Company size :
(c)  Location :

2.  Operating variables :
(a)  Technology :
(b)  User or nonuser status :
(c)  Customer capabilities :

3.  Purchasing approach :
(a)  Purchasing - function organization :
(b)  Power structure :
(c)  Nature of existing relationship :
(d)  General purchase policies :
(e)  Purchasing criteria :

4.  Situational factors :
(a)  Urgency :
(b)  Specific application :
(c)  Size of order :

5.  Personal characteristics :
(a)  Buyer - seller similarity :
(b)  Attitude toward risk :
(c)  loyalty :

F.  Effective segmentation.
1.  Measurable :
2.  Substantial :
3.  Accessible :
4.  Differentiable :
5.  Actionable :

G. Selecting the market segments.
1.  Single - segment concentration :
2.  Selective specialization :
3.  Product specialization :
4.  Market specialization :
5.  Full market coverage :



Market Segmentation

Tuesday, April 3, 2012

Marketing of Financial Services: Buyer Behaviour


 BANKING DIPLOMA EXAMINATION
Banking Diploma Courses in Bangladesh under The Institute of Bankers, Bangladesh (IBB)
Marketing of Financial Services-JAIBB
Buyer Behaviour
A.  Major factors influencing buying behaviour.
            The aim of marketing is to meet and satisfy target customers’ needs and wants. Some time customer say something but actually do different. Their buying behaviour influenced by many factors.

1.  Cultural factors :                      (To Get Download Option Click Read More)
            The culture is the most fundamental determinant of a person’s wants and behaviour. 

(a)  Culture :
            Culture has a broadest and deepest influence on buying behaviour. The growing child acquires a set of values, perceptions, preferences, norms and behaviour through his or her family and other key institutions. For example, a child growing up in the United States is exposed to the following values : achievement and success, activity, efficiency and practicality, progress, material comfort, individualism, freedom, external comfort, humanitarianism and youthfulness.    

(b)  Subculture :
            Each culture consist of smaller subcultures that provide more specific identification and socialization for their members. Subcultures include nationalities, religions, racial groups and geographic regions. Many subcultures make up important market segments and marketers often design their product or services and marketing programs according to consumers needs.  

(c)  Social class :
            Social classes are relatively homogeneous and enduring divisions in a society, which are hierarchically ordered and whose members share similar values, interests and behaviour. Social classes do not reflect income alone, but also other indicators such as occupation, education and area of residence. Social classes differ in dress, speech patterns, recreational preferences and many other characteristics.

Social classes have several characteristics. First, those within each social class tend to behave more alike than persons from two different social classes. Second, persons are perceived as occupying inferior or superior position according to social class. Third, social class is indicated by a cluster of variables - for example, occupation, income, wealth, education and value orientation - rather than by any single variable. Fourth, individuals can move from one social class to another - up or down - during their life time.      

2.  Social factors :
            A consumer’s buying behaviour is influenced by such social factors as reference groups, family and social roles and status.

(a)  Reference groups :
            A person’s reference groups consists of all the groups that have a direct ( face to face ) or indirect influence on the person’s attitudes or behaviour. Groups having direct influence on a person are called membership groups. Some membership groups are primary groups, such as family, friends, neighbors and co – workers, with whom the person interacts fairly continuously and informally. People also belong to secondary groups, such as religious, professional and trade - union groups, which tend to be more formal and require less continuous interaction.
            Their reference groups in at least three ways significantly influence people in our society. Reference groups expose an individual to new behaviours and lifestyles. Their attitudes and self - concepts also influenced by the reference groups. And they create pressures for conformity that may affect actual product and brand choices. So, marketers try to identify their target customer’s reference groups, which influence varies among product and brand choices. 

(b)  Family :

(c)  Roles and status :

3.  Personal factors :
(a)  Age and stage in the life cycle :
(b)  Occupation and economic circumstances :
(c)  Personality and self - concept :

4.  Psychological factors :

(a)  Motivation :
(i)            Freud’s theory :
(ii)           Maslow’s theory :
(iii)          Herzberg’s theory :

(b)  Perception :
(i)            Selective attention :
(ii)           Selective distortion :
(iii)          Selective retention :

(c)  Learning :

(d)  Beliefs and attitudes :

B.  Buying roles.
            It is easy to identify the buyer for many products. But even the marketers must be careful in making their targeting decisions, because buying roles can be change. Five types of people might play roles in a buying decision. These are :

1.  Initiator :
            A person who first give or suggest the idea of buying the products or services.

2.  Influencer :
            A person whose view or advice influence the buying decision.

3.  Decider :
            A person who decides on any component of a buying decision, whether to buy, what to buy, how to buy, when to buy and where to buy.

4.  Buyer :
            The person who makes the actual purchase of products or services.

5.  User :
            A person who consumes or uses the products or services.

C.  Buying behaviour.
            Consumer decision - making varies with the different type of products or services buying decision. We can classify the consumer buying behaviour into four categories, these are :

1.  Complex buying behaviour :
            Complex buying behaviour involves a three - step process. First, the buyer develops beliefs about product. Second, he or she develops attitudes about the product. Third, he or she makes a thoughtful choice. Consumers engage in complex buying behaviour when they are highly involved in a purchase and aware of significant differences among brands. This is usually the case when the product is expensive, bought infrequently, risky and highly self - expressive. Typically the consumer does not know much about the product category. So, the marketer of a high - involvement product must have to understand the consumer’s information gathering and evaluation behaviour nature.    

2.  Dissonance - reducing buying behaviour :
            Sometimes the consumers are highly involved in a purchase but see little difference in brands. The high involvement is based on the fact that the purchase is expensive, infrequent and risky. The buyer will try to learn more information about the product what is available at the time of purchase but will buy fairly quickly, perhaps responding to a good price or to purchase convenience. For example, carpet buying is a high - involvement decision because carpeting is expensive and self – expressive, yet the buyer may consider most carpet brands in a given price range to be the same.
            After the purchase, the consumer might experience dissonance that stems from noticing certain disquieting features or hearing favourable things about the other brands.      

3.  Habitual buying behaviour :
Many products are bought by the consumer under conditions of low involvement and absence of significant brand preference. Such as salt, sugar, match etc. Consumers have little involvement in this product category. They go the store and reach for the brand. If they do not get their own brand then they shifts into the other brand. They have no strong brand loyalty. The consumers have low involvement with most low cost, frequent, less risky purchased products.
With these products, consumer behaviour does not pass the normal sequence of belief, attitude and behaviour. Consumers do not show interest to search extensively for information, evaluate characteristics and make decision on which brand to buy.   
Marketers of such kinds of products find it effective to use price and sales promotions to stimulate product trial.

4.  Variety - seeking buying behaviour :
            Some buying situations are characterized by low involvement, frequent, less risky but significant brand differences. Here consumers often do a lot of brand switching. As for example, cookies. The consumer has some beliefs about cookies, chooses a brand of cookies without much evaluation and evaluates the product during consumption. Next time, the consumer may reach for another brand out of a wish for a different taste. Brand switching occurs for the sake of variety rather than dissatisfaction.


D.  Post purchase behaviour.

1.  Post purchase satisfaction :
2.  Post purchase actions :
3.  Post purchase use and disposal :
Buyer Behaviour

Sunday, April 1, 2012

Business Communications-Sample: Banking Letters-2

BANKING DIPLOMA EXAMINATION
Banking Diploma Courses in Bangladesh under The Institute of Bankers, Bangladesh (IBB)
Business Communications-JAIBB 
Sample: Banking Letters-2

Write a letter to the Legal Department in the Head Office of your bank; seeking advice on what action should you take on a loan defaulter.   (To Get Download Option Click Read More)

Bangladesh Krishi Bank
Agrabad Branch
Chittagong
P.O. Box No. 332
Phone: 656 7389 Fax: 656 7390 Email: bkbagrabad@bkb.com


Our Ref: legal/19/default/09
Thursday May 08, 2009

The Legal Advisor
Bangladesh Krishi Bank
Head Office, Motijheel
Dhaka 1000

SUB: SEEKING LEGAL ADVICE REGARDING A LOAN DEFAULTER

Dear Sir,

Chittagong Diary Products Ltd. is a valued party of our branch. They have been
banking with us for the last 12 years.

But, of late, the party is not responding to our repeated requests to pay their installments of a long-term loan. They have already failed to pay three installments and the loan has already been classified.

According to our normal banking practice it is high time we instituted a case against them in the “Ortho Rin Adalat”. But, we are afraid, they will stop banking with us if we file a suit against them.

Can we take any legal measure that may motivate them to adjust the long-due loan? We have sent them our reminders through letters. But, no legal notice has yet been served to them.

Awaiting your early response.

Sincerely,

Maswood Alam Khan
Manager
Sample Banking Letters-2