Thursday, December 22, 2011

Marketing Challenges

BANKING DIPLOMA EXAMINATION
Banking Diploma Courses in Bangladesh under The Institute of Bankers, Bangladesh (IBB)
Marketing of Financial Services -JAIBB

 Marketing Challenges
  • Technological advances
  • Rapid globalization
  • Deregulation
  • Privatization
  • Free market economy
  • Growing attention to social and environmental responsibilities
  • Greater use of marketing by nonprofit and public sector organizations
  • Customer empowerment
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